Synthesia allows anyone to turn text or a slide deck presentation into a video, complete with a talking avatar. Customers can leverage existing avatars, created from the performance of actors, or create their own in minutes by uploading some video. Users also can upload a recording of their voice, which can be transformed to say just about anything under the sun. The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is focusing exclusively on enterprise clients, rather than allowing anyone and everyone to hop on the platform. Synthesia’s AI video generation platform hooks $12.5 million Series A led by FirstMark These customers predominantly use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that would normally come via email. The "anyone can make video" concept gives me very strong Canva vibes. The $40 billion Australian startup shot up like a rocket after unlocking the ability to design - anything - for the rest of the organization outside of the design department. Canva also launched its own video product recently, focusing more on turning existing designs and slide decks into animated, lively videos. The startup takes that a step further with the ability to create videos featuring an avatar that looks and feels like a real person, either an unknown actor or the CEO of your own company. ![]() Synthesia isn't the only company doing work in its problem space. An Israeli company called D-ID actually demo'd their tech at Disrupt 2021, showing how they can take a still image of a person and turn it into video content. ![]() ![]() In other words, the race is on, in a few ways.
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